MangoTango uses big data to help clients succeed.
How does data analytics benefit your business?
- Better decision-making
- Optimized performance
- Personalization
CASE STUDIES
Consumer trends and business opportunities research report for EU Trade
Starting with competitive research and analysis, the MangoTango team developed insights into Cambodians’ feelings and ideas about the life insurance marketplace.
Learn moreDriving public policy decisions with research on ecommerce in Cambodia
Experience design for a regional café chain
The Joma cafés chain had built up a loyal following in locations in Southeast Asia where they were the only modern, air-conditioned, Western style option available.
FREQUENTLY ASKED QUESTIONS
The most used methods for data analysis are divided into two categories: qualitative and quantitative. Examples of qualitative analysis are content analysis and discourse analysis. Quantitative analysis is commonly conducted by regression or hypothesis analysis.
Data analysis is the process that involves the collection, manipulation, and examination of data for development of a deep insight. Data analytics is turning analyzed data into useful information that can help make better business decisions.
Big data refers to vast amounts of data from various sources like mobile devices, social media, the internet, and many other sources. The data collected is then analyzed and used to make data-driven business decisions.