The Challenge:
Promote Cambodia as an investment and export opportunity for UK and EU businesses; and provide companies considering expansion into Cambodia the information they need to make decisions. Cambodia is often overlooked by European and British consumer goods companies who want to expand their sales in Asia, despite strong economic growth and a favorable climate for foreign investment.
The Process:
MangoTango conducted research and developed insights on opportunities for consumer goods across many categories, based on an analysis of current spending and trends, as well as an overview of the culture, the people, the government, and product distributors in Cambodia.
The Outcome:
MangoTango produced a popular and well-received report describing opportunities for consumer and luxury goods in one of the fastest growing economies in the world. A comprehensive analysis of each market segment detailed gaps and opportunities in the market. Categories covered include FMCG, clothing, consumer electronics, automotive, and luxury goods. A series of in-person presentations and webinars supported the report, with briefings for the business community in Cambodia as well as interested companies across Europe and the United Kingdom.
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Reseach Rap:
The report was developed through a combination of primary and secondary research, including consumer research across socio-economic segments, interviews with KOLs, observational data, literature reviews, and analysis of secondary data
The Result:
The report was widely distributed and well-received by potential investors and exporters across the EU and UK, and was responsible for several new export deals to Cambodia. The United Kingdom’s Department of International Trade, the European Chamber of Commerce in Cambodia, and the British Chamber of Commerce in Cambodia all saw an increase in interest from companies looking to invest in Cambodia, based on the solid analysis and clearly described potential for growth.
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