Influencer marketing supports women’s empowerment in Cambodia
Cambodian women entrepreneurs share their journeys in social media videos
Following a design and solutions development process, MangoTango and WiBKH developed a role-model approach to show Cambodian women what’s possible, through the stories of successful Cambodian women. A series of video profiles to show the journeys, distributed and supported through social media channels, would help support WiBKH’s goals to empower women and foster an inspired community. MangoTango identified twelve influential women from a range of professions, whose stories would interest others. We interviewed them about their personal journey and asked them for advice they would give to other women, in a series of twelve videos.
The videos were shared on social channels, released one at a time over several months, with a call to action to engage with the sponsoring organization.
The videos had high engagement rates, and drove increased participation in the women’s group that sponsored the content – as well as inspiring women to pursue their dreams and career goals.