A web app promotes STEM careers for Cambodian students

Over 3 million students learned about STEM career options in this MangoTango project funded by the UK Government

The Challenge:

Promote STEM careers as scientists and engineers to students in Cambodia.

“Science, Technology, Engineering and Maths (STEM) careers are quickly becoming highly sought after positions across the world, and Cambodia is no exception,”

H.E. William Longhurst, Former UK Ambassador to Cambodia

The Process:

Using Design Workshops with a focus on Human-Centered research methodologies, our Mango team learned that in Cambodia, parents set the direction for a young adult’s career studies. Often approval is required. Because of Cambodia’s recent past, many STEM jobs had disappeared for a generation, and now parents were not aware of, or confident about, these jobs: “how much will they pay” and “is it a job that won’t go away” were key questions. Making parents aware of these answers became an important factor in our team’s solution to promote STEM careers to students.

The Outcome:

MangoTango’s strategy and product development groups co-developed a solution with students and parents: an informational website about STEM careers with job and salary growth information. The app – available in Khmer language – featured an integration with SMS (texting) and Facebook Share, so students could send the info to their parents. A related year-long Facebook and online advertising campaign, using digital and social media, helped to raise awareness of the app.

Tech Talk:

To save costs we opted for an HTML5 Web App, which is a website that acts like a mobile app – and in doing so, we saved the cost of building two separate apps, one for Android and one for Apple.

The Results:

Over 3 million viewers and 60,000 text messages in the first year of operation.