Digital content to enable disadvantaged young Cambodians to find their path out of poverty
Human-centered design thinking was used to develop a program to encourage young Cambodians to consider Technical and Vocational Education and Training (TVET)
The Challenge:A university education is out of reach for most Cambodians, but there are increasing opportunities for Technical and Vocational Education and Training (TVET) that can lead to steady employment. But awareness of these programs is low, and the information on those programs is difficult to find. The British Embassy was interested in supporting access to TVET information to Cambodian youth
MangoTango used a human-centered design approach to develop every aspect of the program, starting from research with the target audience in order to understand their needs.
An online searchable database of all available TVET programs in Cambodia seemed like the best idea!
We researched these programs and built a database, included on a website with an easy-to-use interface and easy-to-understand content.
To bring attention to the program, MangoTango developed a brand name and logo, employing test-and-learn principals to understand which messages best resonated with our target.
Finally we built awareness of the resource through digital media, Facebook, and live events at high schools around the country.