Localizing a brand’s marketing assets to appeal to the target market.

Adapting Tiger Beer’s advertising messages to ensure success in Cambodia.


The Challenge:

Transcreate advertising messages for the local market based on global campaigns. MangoTango’s team localized assets provided by the global brand team, in addition to developing new assets based on our knowledge on the local audience. These assets included photoshoots and videos featuring local talent, influencers and Key Opinion Leaders (KOLs).

The Process:

Tiger requires localization for its brand to stay relevant in the market. MangoTango worked with Publicis Global on developing an overall strategy and with the local Heineken clients to adapt the brand strategy for Cambodia.

The Outcome:

Our transcreation team provided voiceovers, edits, and copy in line with the local culture and language.

The Result:

Localized artwork, video and social media posts helped Tiger’s campaign achieve success in Cambodia.

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