Localization helps an international brand’s campaign adapt to the local market.
Transcreation for Heineken’s marketing campaigns improves advertising impact.
Heineken has strict guidelines for presentation of its products. MangoTango worked directly with the local Heineken clients and Publicis Global Group to localize advertising for the Cambodian market.
MangoTango provided insights into the local culture and implications for adapting global strategy and campaigns for use locally.
Using the assets provided by Heineken Global, our team developed copy in the local Khmer language to ensure continuity and effectiveness of the advertising.
MangoTango developed Heineken’s local marketing assets for local use while maintaining the intent, style, tone, and context of its message.