Localization helps an international brand’s campaign adapt to the local market.

Transcreation for Heineken’s marketing campaigns improves advertising impact.


The Challenge:

Heineken has strict guidelines for presentation of its products. MangoTango worked directly with the local Heineken clients and Publicis Global Group to localize advertising for the Cambodian market.

The Process:

MangoTango provided insights into the local culture and implications for adapting global strategy and campaigns for use locally.

The Outcome:

Using the assets provided by Heineken Global, our team developed copy in the local Khmer language to ensure continuity and effectiveness of the advertising.

The Result:

MangoTango developed Heineken’s local marketing assets for local use while maintaining the intent, style, tone, and context of its message.

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