The Challenge:
Tiger Beer launches its product innovation in Cambodia – a compact and easy-to-carry 12-can carton.
Our mission is to help drive awareness for Tiger Beer’s latest product.
![Rio Rio](https://www.mangotango.asia/wp-content/uploads/elementor/thumbs/Rio-qitqp9dzjqk0qa4u25c2wl8juobku4nkwv9ml2a81k.jpg)
The Process:
We aligned influencer activities with the brand activities for the Tiger 12-can pack. We briefed influencers to communicate the key benefits of the product and integrate it with their personalities and drinking behaviors.
The Outcome:
Awareness and consideration for Tiger Beer’s new 12-can pack. Consumers highlight the compactness of the new product and how convenient it is to carry.
![Bloxobin Bloxobin](https://www.mangotango.asia/wp-content/uploads/elementor/thumbs/Bloxobin-qitqp9dx35dr4qe186ceyxag3pn4n188d4pqkjeypk.jpg)
![Phanith Phanith](https://www.mangotango.asia/wp-content/uploads/elementor/thumbs/Phanith-qitqp9dx35dr4qe186ceyxag3pn4n188d4pqkjeypk.jpg)
![Monica Monica](https://www.mangotango.asia/wp-content/uploads/elementor/thumbs/Monica-1-qitqp9dx35dr4qe186ceyxag3pn4n188d4pqkjeypk.jpg)
The Result:
Cambodians are excited to enjoy Tiger beer 12-can pack for their small and spontaneous celebrations.
![Rachana Rachana](https://www.mangotango.asia/wp-content/uploads/elementor/thumbs/Rachana-qitqp9dzjqjn84oszxt22p6qsqjlsn5eed8nnb6c9w.jpg)