The Challenge:
As Cambodia enters a long lockdown during the COVID-19 pandemic, alcohol sales and advertisements ban are strictly imposed to curb high-risk activities in the country. Our challenge is to find alternative opportunities to reach Tiger Beer consumers and build on relevance during a challenging time for Cambodia.
The Process:
We developed an emotive message that builds on Tiger Beer’s brand belief. The big idea: #RoarAtHome inspires Cambodians to continue pursuing their passions even while staying at home.
The Outcome:
MangoTango produced a motivational film to communicate Tiger’s message of hope and inspiration. We engaged multi-level KOLs and influencers to amplify the message and build on awareness for Tiger’s #RoarAtHome campaign. KOLs and influencers were encouraged to share their personal stories at home to dial up the authenticity and relevance to the campaign’s message.
The Result:
Cambodians are inspired to pursue their passions despite the challenges brought by the lockdown.
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