The Challenge:
The Process:
Using Design Workshops with a focus on Human-Centered research methodologies, MangoTango surveyed solution options and comparable projects in other regions. A focus on reaching the largest number of people for the least expense, while providing quality results, guided our planning.
The Outcome:
MangoTango’s strategy and product development group co-developed a solution with small business owners. The Mango team identified forty-eight “how to” articles and videos from around the web, covering core business skills training, and aiming for an ESL (English as a Second Language) elementary reading level. We then approached the copyright holders for permission to translate to Khmer and share; all authors and publications were happy to grant these. Content was shared in a specially created Facebook group and related website, over a period of one year. Group moderators helped encourage discussion and answered questions.
Digital Media Talk:
A related online ad campaign through Google Ads and Facebook Ads helped to bring attention to the resource.
The Result:
Over 2.5 million engagements with the business training content, and more than 24,000 Facebook group members in the first year of operation.
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