The Challenge:
The Process:
MangoTango began with a competitive review and consumer research to understand what Cambodians were looking for in a bank. Based on the key insight that consumers struggled to engage with banks, we developed the positioning of Easy Banking – a new brand positioning for the bank’s communications.
To break through the clutter in a crowded market, MangoTango recommended the development of a mascot to attract attention and to deliver the key message of easy banking. While mascots are popular in Asia, there are few mascots in Cambodia and especially for banks.
![ppcbank-calender-process-1024×768 ppcbank-calender-process-1024x768](https://www.mangotango.asia/wp-content/uploads/elementor/thumbs/ppcbank-calender-process-1024x768-1-qitqpb9rfph1lt5d5yedqhzwr0jvuiar7htqf5iycw.jpg)
The Outcome:
MangoTango developed through-the-line communications with the easy banking message, including a new website, video spots, social media content, and point-of-sale material. PPCBank trained their staff to deliver on the promise of easy banking.
Working in partnership with our clients and an award-winning animation studio, we developed a charming new mascot to capture consumer attention and engagement.
![ppcbank-website-outcome-1024×768 ppcbank-website-outcome-1024x768](https://www.mangotango.asia/wp-content/uploads/elementor/thumbs/ppcbank-website-outcome-1024x768-1-qitqpc7lmjibxf400gt0azrdcef927ehjmh7wfhk6o.jpg)