Retro alcohol spirit reborn for a new market
Premium modern brand design and positioning makes NIXIE stand out on a crowded bar shelf
Brand development started with an exploration of the history of Absinthe brands, and research on various categories of names associated with alcoholic spirits.
Names were tested with target audiences to ensure that the chosen name was memorable and appealing. The company chose Nixie, an old word for a water spirit that appears in a Baudelaire poem, as a fitting moniker.
Logo design exploration began once the name was chosen, starting with mood boards to help clients visualize their options. The clients chose a strong, modern look to express their brand.