The Challenge:
As Cambodians become more affluent, the market for foreign healthcare travel is growing: wealthy Cambodians seek medical treatment in Singapore, Japan, or the USA, while the middle class visit neighboring countries Vietnam and Thailand for healthcare services. Few Cambodians think of Malaysia as a healthcare travel destination, despite the country’s excellent healthcare services available at reasonable prices. Our challenge is to create awareness and build trust in Malaysia as a healthcare travel destination.
The Process:
We use a multi-channel approach to building awareness and engagement, communicating through traditional and digital media channels to reach the target audience. We include out-of-home to build awareness. We feature online and offline events with KOLs to build engagement and trust. We work with local media to provide press coverage.
The Outcome:
Awareness and consideration of Malaysia as a healthcare travel destination are growing in Cambodia.
The Result:
Cambodians are ready to travel to Malaysia for their medical treatments.
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