Market research provides insights and strategies for a petrol brand's mini-marts to stand out.
Provision of relevant market research offers insights into the local market for a brand
Caltex was the first player to offer take-away coffee in Phnom Penh and saw years of steady growth and expansion in this market for both their coffee and their mini-mart sales. However, the local coffee market had grown drastically and became highly competitive, not only in the demand for coffee sales but also in mini-mart sales, as Cambodian consumers started taking an interest in international packaged goods. Caltex wanted to understand the overall market dynamics such as where their place was in the local market, their brand positioning, and customer perceptions.