Fitness website for the Chinese market

Developed a website to support ACE Fitness’s expansion into the Chinese market

The Challenge:

ACE Fitness was starting to grow in China, Hong Kong, and Taiwan. They needed to develop a Chinese-language website to develop awareness and provide support for ACE Certified Professionals in these Chinese-speaking markets. However, the written language is different in China, which uses simplified characters, and Hong Kong and Taiwan, which use traditional characters.

The Process:

A website was developed that included the ACE Fitness content translated into Chinese. Images were of Asians doing fitness training, and followed the ACE Fitness guidelines.

The website includes both simplified and traditional characters, available via a drop-down menu.

The Outcome:

MangoTango built an attractive and functional website for ACE Fitness.

The Results:

ACE Fitness is now able to support their Chinese-speaking markets.