A new campaign by ABC Foreign Extra Stout - "The Exceptional" is a platform that aims to inspire the future Cambodian generation to be exceptional.
Featuring 10 of Cambodia's most exceptional stars from 5 industries.
ABC’s The Exceptional campaign made an immediate impact on ABC’s social media platforms. Not long after their launch, they saw a rapid increase in followers and likes. The Exceptional content posted on their social media platforms also received the highest engagement compared to previous posts. They received an average engagement rate of 9.32%, reached a total of 19,793,899 users, and engaged with a total of 1,846,201 users.
View the campaign webpage here .