Enhancing the growth of Cambodian MSMEs through Basic Digital Marketing Training
Four groups of MSME’s from three different provinces improved their digital marketing skills through MangoTango’s Digital Marketing training program
To educate MSME’s with limited digital literacy skills on contemporary digital marketing tools.
MangoTango used a human-centered design approach to create a training program based around the fundamentals of Digital Marketing. The curriculum for the participants was created in accordance with our trainee’s digital literacy skills to ensure they were being provided the maximal support from our trainers.
MangoTango organized four online training sessions that were all presented in Khmer. These sessions included group discussions and practices that featured content such as: The Fundamentals of Digital Marketing, Facebook Functions, Security Management, E-commerce, and the use other social media platforms like Instagram and LinkedIn.
- 30 trainees – four batches – completed the training
- Different MSMEs from different provinces (Siem Reap (CWEA and Tourism), Banteay Meanchay and Battambong)
- 4 sessions with a total of 12 hours per batch (3 hours/sessions)
The training that was provided received a lot of attention and appreciation from the trainees as it was something new, relevant, and addressed their needs. The trainees were also able to obtain valuable information through the skill sets that were presented. In addition to this, the trainees have also requested training in regards to video production techniques and brand development courses to further develop their businesses.