A series of marketing campaigns generate consideration and awareness for an airline company
Raising awareness for the launch of a new direct route from Phnom Penh to Bangkok.
Thai VietJet Air is a Thai low-cost airline and an associate company of Vietnamese airline, VietJet Air. Thai VietJet Air launched a new route to service traffic between Phnom Penh and Bangkok. The challenge was to create awareness and demand quickly to start selling tickets on this new route.