We started with outreach to recruit startups to enter the contest. Thirty-six potential candidates were selected. The shortlisted startups were chosen from four different categories: General Startup Entrepreneur, Women Entrepreneur, Social Entrepreneur, and Innovative Entrepreneur. They were given 6 weeks of mentorship in an online and hybrid format. We invited professional mentors and judges to share their knowledge with the startups. They then competed in the semi-final pitching.
For the exposure of this event, we posted on social media, email blasts, through direct calls, Facebook messenger and more.