MangoTango CEO Chris McCarthy gives a presentation to a management class at the Moktar Riady School of Business, National University of Singapore.The talk focuses on the different kinds of investors who are appropriate for different stages of a company’s growth. Chris relates the phases of company growth to the product adoption life cycle and Geoff Moore’s work on Crossing the Chasm
The timing of capital funding plays a role in the type of investor that will be appropriate. Early stage investors must have more tolerance for risk and business-model pivots; later stage investors are more focused on scaling and rapid growth to an established customer target.
Another good resource is Matt Mireles’ How to Judge a Potential Investor