Joma Bakery Café, a regional coffee shop in Cambodia, Laos and Vietnam
Joma, a regional coffee shop with freshly-made food, wanted a new
brand platform to connect to its customers.
MangoTango developed a new creative platform, brand style guide,
and brand assets to ensure that the story and the brand message is
present in everything Joma does.
The new branding reflects Joma’s origins and commitment to corporate
social responsibility and community, with a focus on its
made-fresh-daily food, and commitment to quality ingredients.
The brand style guide is designed to help local shops create in-store
materials that maintain the Joma brand style.
“Joma’s new brand initiative focuses on their fresh food – made
with care from the best ingredients”