Joma Bakery Café, a regional coffee shop in Cambodia, Laos and Vietnam

 
July,2017
Joma Bakery Café – Brand Identity Design and Campaign

Joma, a regional coffee shop with freshly-made food, wanted a new
brand platform to connect to its customers.
MangoTango developed a new creative platform, brand style guide,
and brand assets to ensure that the story and the brand message is
present in everything Joma does.

joomla guidelines
jomaway
masterbrandlogo
brandpillars
logo & tagline
icon
khmerfont
easypromotion
illastration

The new branding reflects Joma’s origins and commitment to corporate
social responsibility and community, with a focus on its
made-fresh-daily food, and commitment to quality ingredients.
The brand style guide is designed to help local shops create in-store
materials that maintain the Joma brand style.

“Joma’s new brand initiative focuses on their fresh food – made
with care from the best ingredients”