MangoTango Head of Strategy Nancy Jaffe and Wunderman Creative Director Keith Tan gave a presentation at the Spikes Asia. Festival of Creativity
The presentation challenges brands to rethink their strategic approach and adapt to the modern age of empowered consumers. Brands need to learn to interact with consumers in new ways.
“We as individuals are always connected, and we manage our personal brand online every day. Brands need to think about how they can do the same.”